A fascinating shift is occurring in consumer behavior, with recent studies showing that feeling an emotional connection with a business may matter more than customer satisfaction to today’s consumers. This insight prompts a critical question for business owners:
How can they adapt and recalibrate their strategies to thrive in a more emotionally driven marketplace?
As one of the members of the Forbes Coaches Council, I offered one way you, as a business owner, can create value for your customer so they will feel connected, knowing that you are taking care of them and solving their issues.
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