It was a pleasure to speak with Swire Ho on his podcast The Small Business Show. We had a discussing revolving around how your business is not what you sell.
Your business is actually the solution that you provide – the outcome that you create. So instead of focusing on sales, you should be focusing on the solutions that you provide your customers.
Key points from this episode:
- Your Business is Not What You Sell? So what is?
- How can “Microbranding” work to the advantage of a small business?
- Why should customers choose you instead of your competitors?
- What is the right messaging to reach your customers?
Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles.
