In his NO BULL$H!# MARKETING podcast, Dave Mastovich and I spoke about the importance of adapting to the new business rules and focusing on solutions over sales. Do you understand the importance of Front-Stage/Back-Stage when it comes to your business?
“If you’re focused on solutions, you are focused on outcomes.”
Before founding MASSolutions, Dave Mastovich spent more than 10 years leading marketing teams in multi-million and multi-billion dollar companies. He’s held senior marketing leadership positions with UPMC — the University of Pittsburgh Medical Center — where he drove the branding and storytelling efforts of a multibillion dollar health system. At Duquesne University, he initiated a marketing turnaround that resulted in record breaking classes in both size and academic talent for three consecutive years.
