“With all the responsibilities that come with maintaining a pharmacy, it’s easy to forget the customer-facing aspect of the business—but clear communication with customers and a good customer experience is just as important in pharmacy as in any other business.”
This was just one of many important points I spoke about during the session “Empowering Technicians: Unlocking Purposeful Impact In Your Pharmacy” at the DiversifyRx Pharmacy Profit Summit 2023 in Dallas, Texas.
It’s important to remember that customers in pharmacies want to be informed about the products they are receiving. They need to know what you recommend, because you know things that they don’t have a clue about.… Your role is to educate and offer [a product].
